Kurant's StoreSense, which we tested via the NeoVerve hosting service, hit the mark on all the criteria we consider most important for an e-commerce site builder: ease of creating a selling site that reflects your business's character, depth of resources to manage your products and customers, and ways to promote and keep track of sales. StoreSense also gives you an upgrade path if you want to step up to cross-selling, inventory control, and advanced reporting. But even the $49.95-a-month plan we tested offers delegated administration, which lets you assign different rights to different employees. StoreSense is the most sophisticated turnkey Web store builder we've seen, letting you build a highly functional site rapidly.
Honorable mention goes to Yahoo! Merchant Starter. This service has a slew of wizards for adding features to your site the easy way, but it also allows custom HTML and database interactions and PHP and Perl scripting for more advanced sites.
Copyright © 2004 Ziff Davis Media Inc. All Rights Reserved. Originally appearing in PC Magazine.
